Pictons Donates £500 to Luton and Dunstable University Hospital Book Appeal

Pictons, which has offices in Luton, Hemel Hempstead, Milton Keynes and Tring, has donated £500 towards the Luton and Dunstable University Hospital’s book appeal, in association with Usborne Publishing.

The Book Pledge Appeal was aiming to raise £1,000 in donations for the hospital in order to increase its reading resources through partnerships with local businesses, community organisations and Usborne books at Home and School, a division of respected publishers Usborne Publishing, who committed to supplement the appeal with £600 of free books.

Sukh Saini, Managing Partner at Pictons says “Staying in a hospital can be so daunting for children and books can help ease their fears and distract them while they are undergoing treatment. Books entertain and educate them and can help to make their time in hospital so much better.

“The Luton and Dunstable University Hospital is such an important part of the community and we are delighted to be able to help them in their appeal. We support a variety of charities and community organisations wherever our offices are located because it’s important for us to put something back and support local causes.”

Sarah Coulthard, Assistant Fundraising Manager at Luton and Dunstable University Hospital says “We are so grateful to local businesses such as Pictons for supporting us in this book appeal and we really appreciate their generosity. We raised well over our target of £1,000 and the new books will provide for all ages, abilities and interests.

“We have a dedicated school room in the Children’s Ward and this will help children who have to stay longer to continue their education. Books allow children to relax and make them feel they are in a warmer and friendlier environment. We can even use some of the new books as birthday presents for any youngster who has to spend their special day in hospital. For the children and their parents and siblings it’s always a distressing situation when they have to stay in hospital and the books provide a welcome distraction for them all.”

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